Top 10 Digital Trends of 2010

Brandweek has identified, what it calls as “10 trends that are sure to make waves in 2010”. You can access the write-up here

The list of 10 digital trends reads:

  1. Content at Scale
  2. The End of the Digital Agency
  3. Demand-Side Platforms
  4. Social Gaming
  5. Engagement Pricing
  6. Augmented Reality Grows Up
  7. Social Media Morphs into Digital
  8. Privacy Wars
  9. Data Gets Creative
  10. The Year of Mobile, Finally

In my view, if we use an India filter, this list would be further shortened as

  1. The End of the Digital Agency
  2. Social Media Morphs into Digital
  3. The Year of Mobile, Finally

My personal favourite is “End of Digital Agency”, as it beats all possible logic to use two separate agencies to talk to the consumer. If the mainstream creative agency does not have digital capabilities, it is basically a sitting duck that needs to fired, immediately.

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